I mean its a marketing hype for their product. Its a pretty good starting step though - assuming they can build on it and expand that world space as opposed to just converting an image to 3D.

Certainly has some value to it.. marketing, hiring, fundraising (Assuming its a private company)

My take is that its a good start and 3-4 years from now it will have a lot of potential value in world creation if they can make the next steps.