I agree that in practice lots of explainer videos waste a ton of time with intros and such, but thirty seconds of good video can easily replace ten minutes of reading and re-reading.
[EDIT] Put it another way: if you're trying to decide whether to get a game, do you read the rule book? I'd put that after videos of play, which are by far the most useful thing for this, followed by written first-time play AARs (a huge step down from a video, but serviceable), followed finally and distantly by the rule book. This is entirely because getting a sense of how a game actually plays from a rule book is hard and slow.