The standard insight is there's a difference between liking coffee, liking hanging out in a coffee shop, and running a coffee shop. Running a coffee shop is 98% HR, accounting, and customer service, and 2% coffee.
Youre right. The interesting things we learned came from visiting dozens of local producers, farmers, and villages where coffee has it roots around Vietnam. Have you had a chance to visit Vietnam and sample the egg coffee?
Not very different from running a game company!
Running a game company is more than 2% coffee :)
Sounds like there’s room for innovation. Perhaps a teetotaller game studio where only tea, water, maybe some juices, are accepted.
That’s how you get Star Citizen.
Or, don't get it.
Coffee Machine, Right-hand Dispenser—The dispenser in all coffee
machines at Valve that holds the decaffeinated coffee beans. To the best of
our knowledge, these have never needed to be refilled. For all we know, the
beans are decorative plastic
Or any other "passion" or hobby that you try to turn into a business. You end up spending the vast majority of your time on the business, and very little on the thing you once enjoyed.
The solution to that (only for some) is for business itself to be your passion / hobby / what you enjoy doing.