Enron Corporation Announces Relaunch with a Vision to Solve Global Energy Crisis

A fundamentally fraudulent company that destroyed the lives of thousands of its employees relaunches with a press release, no public information on its new leadership or concrete plans, opting instead to vaguely reference an interest in pursuing some sort of crypto play.

It says a lot that this brand is worth enough to someone who wanted to revive it, if for no other reason than to capitalize on its infamy.

One page over from this news brief they are selling branded merchandise - $100 for an embroidered crewneck! It seems unlikely to me that this is a legitimate relaunch, it smells more like a post-ironic meme merch drop.

Almost certainly a shit memecoin project. The Enron trademark was until recently owned by The College Company, [https://tsdr.uspto.gov/#caseNumber=88914633&caseType=SERIAL_...], a t-shirt and knick-knacks vendor that previously capitalized on the Birds Aren't Real meme (news coverage: https://archive.is/vZvup). It looks like the trademark was handed off to a new entity this year, whose address aligns to 'Ground Control Business Management', which appears to be a firm specializing in financial planning and 'family office' type investment management for wealthy individuals.

Further, Enron.com is currently hosted on Shopify (IP resolves to Shopify; page is stuffed with Shopify web assets if you inspect the source). This makes no sense for a proper corporate web presence outside the retail industry. The College Company's other pages are also built on the Shopify platform.