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> since every month is different, it may just take one cycle to get them happy again

That's one thing I'm also interested in exploring: What can we do to buy us one more month to help them find real value in the service.

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I've also been previewing what is coming up in the next month's bag, so they have an idea of whats in the pipeline. At first I wanted to preserve the surprise of what shirt is actually coming, but decided we might as well show the main item and surprise subscribers in other ways.

"Give them a free month of service" is an obvious possibility, I would think, although you need to engage with them afterward (though email, probably), and make sure they're looking at your service.

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