The conclusion seems like a bit of a leap, considering how many people were willing to upgrade using iTunes for previous iOS releases. People can handle downloading software to get an OS upgrade. Also, once you get the update process started, it's not like the random screens you've never seen before are going to deter you.

My main issue is I have yet to get the OSX version of Kies to work on my MBP running Snow Leopard (not sure the OS matters, but maybe it does). When I open Kies, it tells me there's an update to the software (and I agree with the article here - wtf Samsung? Put the new version on the site). Now this update will download, then ask me for my password, but after that it just hangs. It takes up 100% of the CPU and does nothing. Canceling causes Kies to restart, but no indication that the update actually took place. Then plugging my phone in it says my phone cannot be upgraded. Now I'm stuck waiting until I have access to a Windows machine to try my luck there.

If AT&T doesn't want to give mobile bandwidth away for OS updates, they should have Samsung change AT&T branded devices to only allow OTA on WiFi.