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Enahittificaton is the word of the last decade or so. But didn’t it become a named thing a couple years ago?

I remember reading it in 2014ish. The Cory Doctorow use is the newer one.

Didn't get much attention: https://news.ycombinator.com/item?id=42244076

Different concept. Enshittification implies an original state that is better. Meanwhile, most of the stuff that we consider brainrot are actually pretty well made.