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Releasing the game costs money and their money making strategy remains the same after release There is no incentive to deliver anything other than digital collectibles.

That supposes there is a larger pool of customers to be had. Putting this in B2B terms: what % of their TAM is already "in"?

There's a good chance they sell more collectibles on the idea of the game than the dismal reality of whatever they finally release, assuming they do ever make a real release. Right now the game could still be anything. (Even though in reality, it's nothing but a buggy alpha.)

Who will play this game that isn't already playing it?

Me?

I'm watching from a distance.