EPEAT is about more than recycling -- it's about reducing the total environmental impact of the PC. Everything from avoiding hazardous materials to energy efficiency to packaging options to end-of-life. It gives folks who give a hoot the ability to quickly do an "apples to apples" comparison of the environmental impact of various products.
It also externalizes decisions. Should we not buy that amazing device that everyone lusts over because the bezel contains brominated materials? It's just a bezel! EPEAT makes that decision easier -- it's certified, or not.
This is just one more example of the level of contempt that Apple routinely displays for anyone whose needs go beyond buying their products for MSRP at retail, I'm done with them. I'm not sacrificing our standards so that Apple can glue components to their computers.