The influencer lawsuit that could change the industry

An interesting glimpse into just how curated and monetized one’s life can be, played out in a lawsuit. As the article points out, it’s hard to have sympathy for them (although I do personally find the idea of mimicking another person’s life to this degree to be quite sad). Ultimately, the work these women do also endorses copying the work of others, something Amazon is notorious for, taking the irony to a whole new level:

> If the argument is that Sheil is duplicating Gifford’s existence, there’s something to be said about the fact that the items both of them promote are also imitations of someone else’s work.

She is not copying the others work, she is merely mimicking it. There is no copyright violation if you make videos or ads in the very same successful style.

Lawsuit dismissed, no industry change.