I know people like to say "work to live, don't live to work" but I find it quite depressing to work with people who aren't interested in their job and make no serious effort to improve.
The square I can’t circle is my belief that it’s fine to make a living how you can without needing personal investment in your work, combined with the absolutely horrid effects that can have on the people who do care. I can’t in good conscience expect my colleagues to be as interested in software as I am, but jesus a lot of the time I wish the average level of interest was a lot higher than it seems to be.
Although since we don't know if the businesses is successful yet, we'll see if that's economically rational!