I always think about this - how many great engineers might be out there that are hard to spot/hire because there's no indication anywhere that they're great? And simultaneously, how many crap engineers out there are hired simply because they know how to play the "thought leader" game?

And as a thought exercise: How would you yourself like to be found / hired? What would you do to show the company that you are indeed great / knowledgeable? Is it Leetcode, or is that too much to ask? Is it a take-home project? Is it a lengthy interview that shows off your skills? A lengthy probationary period? What would you be willing to do to make up for your lack of "bs"?