The reliance on media saturation and marketing creates a perception that certain works are inherently more valuable than others, despite new creative works constantly being developed. While I agree that companies should have the right to profit from their investments, such as a $500 million movie, there should be reasonable limits. Once they recoup their costs, including a reasonable profit multiplier, the copyright could be considered fulfilled and should expire.
Holding onto copyrights indefinitely or for excessively long periods serves primarily to sustain a system that benefits lawyers and enforcement agencies, rather than providing meaningful value to society. For instance, enforcing a copyright from the 1940s for a multinational corporation that already generates billions makes little sense.
There should be a balanced framework. If I invest significant time and effort—say 100 hours—into creating a work, I should be entitled to earn a reasonable return, perhaps 10 times the effort I put in. However, after that point, the copyright should no longer apply. Current laws have spiraled out of control, failing to strike a balance between protecting creators and fostering innovation. Reform is long overdue.