The Engagement Is Better on Bluesky
bsky.social
bsky.social
Engagement will always be better on new platforms, because they a) have no bots and b) haven't been growth hacked to death, since the strategies that work haven't been figured out yet.
These start at 0, then increase. When both of those trends grow strong enough, people start to leave in droves.
I know I did. On X, I used it a lot, then left when the bad algo content era began. On Insta, the engagement bait was bad enough when I joined that it deterred me from ever seriously using it.
I would expect these to become more of a problem over time, though I'm optimistic Bluesky can do better at beating them than other platforms have.
I wonder if this will play a role.
I likened it to 2003, when people fled Windows for the MacBook over issues like crapware (which: the X algorithm basically is). And: a lot of early MacBook adopters, most especially the ones that had been there for a long time, were insufferable! But we hit a point where one product was clearly better than the other, and you roll the tape forward and see how good the long-term prospects are for the niche product that just does what all its real users actually want it to.
Hard to imagine why someone would go through so much trouble to acquire Twitter just to Ballmer-ize it. You usually have to have started and built up a product yourself to screw it up this badly.
That said, this might be different on phones than on the web app.
To your larger point, I think BlueSky is hobbled right now by the religious committment to decentralization, which the new arrivals don't care about at all. I would compare the situation to a world where people had to flee Windows for Linux—neither alternative is one that just works the way you'd want it to.
Not enough people stayed in the Fediverse, and I found early Bsky culture, hm, difficult to mainline day-in day-out, so I went back to Twitter, and I'd be fine, regardless of ownership, if it would just be a good product that everyone wanted to use.
So to me, Bsky just felt like Twitter with different owners; it still sort of does. Which: if you're looking for a less-shitty Twitter, to me, that's Bsky's offering today.
I'm sure there are additional limitations, too. All of these stem from highly religious architectural choices that are of no interest to 99% of the current user base, who just want pre-Musk Twitter back. The obvious endpoint is what happened to email—there will be one central provider who can set arbitrary policy, and the decentralization part will just linger on as a series of annoying hoops that developers have to jump through to work with the de facto centralized site.
And if it did happen, you could simply swap this Feed out for a different one.
What is harder is Bluesky forcing users into their flavour of an algorithmic feed, the same way e.g. X doesn't let you remove the Trending section, or how Reddit always shows you comments ordered by "Best". Bluesky users currently can choose the feed they want to use.
It will if it’s a better user experience. Which, like, it _clearly_ is. Twitter may not want users clicking links, but users want links to click.
Edit: looks like I'm six months behind on the drama https://www.theguardian.com/technology/article/2024/may/07/j...
Because "engagement" is about "money" and "ad" and "sponsor" and "business"... and not about anything close to "social" or "society" or "human". So, sooner or later (but most probably "sooner"), you'll see clickbait and other usual tricks to grow up "engagement"... and any interesting post will disappear
So I won't even matter to create an account or have a look. I'll wait for the next one, or the next next one... hoping some people will understand that quality content is not measured by some kind of "engagement"
EDITED: if you matter enough to downvote, at least explain WHY you think I'm wrong ;-)
2. ATProto makes algorithms pluggable. Anyone can develop on, users can sub to those of their choosing, making switching easy should one become bad. It means there can be real feed competition without needing to move networks or apps. Same for moderation, individual choice and control is central to the design
Ads or clickbait posts or filtering/ordering algorithms are just some consequences of engagement focus (also called "attention economy" because what matters is... well... attention... measured by "engagement")
As long as focus is on "engagement" and not on "quality content", you'll have some Twitter/Facebook/Tiktok/... clone.
Subscriptions COULD shift the focus on quality (because if people are convinced that you provide quality content, they might pay for it) but it requires (as shown for a long time) at least : - easy way to discover real quality content (a bit like Wikipedia in a way) - easy way to pay once to subscribe to different providers. That's the same old problem for the newspapers: people dont want to pay a yearly subscription - or even a newspaper issue - to read once a single article. They MAY pay a subscription if they can read any article in any newspaper (in a big bag of newspaper). Then this revenue has to be redistributed among the different newspapers...
https://bsky.social/about/blog/03-12-2024-stackable-moderati...
The primary effect is that communities with fewer users have stronger common bonds, the age of the platform isn't super relevant.
That said, the engagement on Twitter has been terrible since almost the very beginning. I'm sure it was super magical for folks who were at SXSW that first year, but the conversion rate has been garbage ever since then. Whereas maybe 50% - 70% of people will open the average cold email, the percentage of people who will click a link on Twitter was maybe 1 in 1,000 even 10+ years ago.
We're pro open-web, pro people using Bluesky to find other interesting things. We're working on subscriptions right now (not ads) so we've got no incentive to keep people in our app. We'd rather be the lobby to an interesting world.
Also, tbh, every user has a domain name. The web -- and websites -- seems like a really valuable part of the atproto ecosystem. We're going to keep developing in that direction. See this blog comments integration[1] for instance.
I’m very optimistic Bluesky is going to be the counter example to the enshitification story.
https://bsky.app/profile/mcuban.bsky.social/post/3lbx7p3vdgs...
There is a general vibe of mute/block, don't engage with trolls, in the hopes we don't end up with the same toxicity found on other platforms, or as Kelsey Hightower put it
"What pushed me off X was just watching good people behave badly" [1]
[1] https://www.siliconrepublic.com/enterprise/kelsey-hightower-...
People are leaving other platforms because of toxicity, their incentive is to find a place without it and keep it that way.
The moderation design means it will be easier to widely block trolls, meaning the effort can be collective instead of repeated by every user
The fresh start means this is not a sisyphean task
I just don’t know that a place like HN could keep its standards without a place like Reddit; and I’m worried that Bluesky may need the troll haven of Twitter to keep existing, so Bluesky can keep its place for better behaved discourse.
Maybe it’s an eternal question for social media: which September will be the September that never ends?
I thought it was just me doing that.
I need to do it more. :(
Yeah. A year or two after the first version of Ubuntu was released, someone on a Debian mailing list complained that Ubuntu didn't deserve the attention it was getting. A long-time Debian user or developer replied and said Ubuntu was the best thing to happen to Debian in years because Ubuntu was Debian's idiot filter. I didn't fully realize how true that was until I watched the Arch Linux community receive a huge influx of Ubuntu refugees who seemed to be switching to Arch solely to participate in the Arch subreddit's meme culture.
Bluesky has no mechanism for artificially limiting the reach of legitimate messaging, and no business impulse to build one. It really is something new under the sun.
But algorithmic reach existing in the first place was only a Facebook thing for a long time; other people started doing it because of TikTok. eg there's no way to limit an account's reach on Tumblr, it's just nobody would ever reblog a corporate Tumblr post.
https://bsky.app/profile/gergely.pragmaticengineer.com/post/...
One thing I still think not all people account for is that as far as I can see:
- followers on "older" accounts on Twitter probably includes a lot of accounts that will not create activity, either because they have been outright abandoned or because they are used read only (this last effect is probably amplified because twitter now demand people to be logged in to see replies).
- I'll also suggest that it is reasonable to think that the most enthusiastic part of the userbase will be the first ones to join a new platform
Considering how Threads is doing (from Meta, with their billions of cash to prop it up and 2 biggest social media sites) we'll need to wait a bit and see, usually in social media it looks like the pioneer takes the cake.
Most Twitter users don't really care much about who owns Twitter; instead, the people who do (pro- or anti-) have outsized voices in the conversation.
LiveJournal, Friendster, and Myspace are the reason Twitter and Facebook barely have market share?
My bsky feed is _explicitly_, 100%, only posts I've asked to see.
So use the "Following" tab? It's right there, for that exact purpose.
I can't help but see people who design social media algorithms to be complete sociopaths: they want to control people's communications and butt in with "recommendations" completely unwelcome, instead of just letting the participants drive the discussion themselves.
… Hrm, not sure about that. See Friendster, Livejournal, MySpace, Digg, etc.
I’ve been on Bluesky for about 18 months without much engagement, but in the last few weeks it’s exploded almost to the levels where Twitter was before it got enmuskified.
1. A low-volume competitor will always seem better because the bad actors haven't moved in yet. Growth engineering will kick in and do the same awful thing you see on any newcomer that approaches or surpasses whatever it aims to replace. Put another way: the quality will only ever go down; and
2. We're going to stay in this cycle as long as we back venture-backed companies that will be incentivized to do all the growth engineering mentioned above.
The most successful and enduring and longest-lasting structure for user-generated content is Wikipedia ie the Wikimedia Foundation. The platform needs to be owned to the community or we are doomed to repeat the rise-and-fall cycles we have now.
This is a very uncharitable and hatingly-blinded take.
Like, there are limits. There’s only so much assuming of good intentions that it is reasonable to do.
People have been conditioned to think that the social media experience cannot but be enshittifed. (Its even the word of the year 2024 in Australia). But this is no law of nature, this the result of very specific business models.
While everything in the bluesky/atproto niche is now rather centralized and offers little more than a twitter UX, the possibilities are endless if people build an actual ecosystem around it. One can have alternative "views", different user functionalities that completely transform what users experience. Once you start thinking of users as people and not product, an untapped universe of possibilities is opening up.
The concept of diverse interoperating platforms swimming in a pool of message passing is more advanced in the activitypub space. From wordpress plugins, to goodreads and reddit alternatives and an entire zoo of specialized platforms. The severe underfunding keeps all those things away from prime time but they are proving something important:
The old social media order is dead. Mastodon and the fediverse proved that first but it was too niche for most people to notice. Now bluesky does it more forcefully and in the mainstream. The news can no longer be suppressed.
I'm thinking about it if I were a developer making their own clients and ecosystems to interface with bluestky/atproto
I do expect frictions to arise if others jump in and build good stuff, especially if these compete directly with whatever monetization bluesky manages to secure. The closest recent incident would be the wordpress.com vs wp engine episode.
But all these issues are a far cry from the status quo. A different page.
https://bsky.app/profile/austmitchtavlander.bsky.social/post...
It literally says this right at the top.
https://blueskydirectory.com/starter-packs/all
Also look into custom labellers to filter out content you don't want (furries, trolls, etc)
2. Seed your account with "Starter Packs" that bulk follow users with specific niches. You can search for these on bsky. Like there's one for C++ developers, a bunch for artists, some for journalists for specific niches, etc.
3. Customise the bluesky moderation service labeller.
4. Subscribe to some additional labellers.
- A major one is https://bsky.app/profile/skywatch.blue. The account also has a number of moderation lists you can use to auto-hide or auto-block problematic accounts.
- If you care about US politics this labeller is useful: https://bsky.app/profile/us-gov-funding.bsky.social
5. Adjust your moderation and threading settings. Try out the new threaded replies mode. Try changing the reply ordering settings.
6. When you use the "Discover" tab, click the triple dots (...) on a post and click "Show more like this" and "Show less like this" to tune the algorithm for the discover tab. It starts out really bland/boring/random but it tunes in pretty quickly if you work with it.
7. Browse the Feeds tab to find custom feeds you like for specific niches. Add those to your home page so you can switch to them easily. These feeds will be generally a lot more focused than your main feeds but they are super useful for only seeing specific content you care about.
It's become like Facebook became a decade or so ago. Total ghost-town with only some eccentric folks still posting. In the case of X, everything I see seems to be connected with some kind of ecosystem around Elon, Trump and right-wing influencers. Time to move on.
edit: correction, replies on X are now ranked by how much money they give Elon Musk, with $16/month subs getting ranked above $8/month subs, which are ranked above $3/month subs, which are ranked above the plebs.
- Hot Replies first
- Oldest Replies first
- Newest Replies first
- Most-liked Replies first
- Random (aka "Poster's Roulette")
I believe "Hot Replies" first is the default but I may be mistaken.
Basic: Small reply boost
Premium: Larger reply boost
Premium+: Largest reply boost
I'm not American. I do not care about American elections. I blocked every lunatic right-wing post that showed up on my Twitter feed from people I don't follow, and yet still almost every post in my feed is about American politics or a half-page Trump ad on election day.
So, almost every post that ends up on my bsky timeline is something I am _explicitly_ interested in, without having to ignore the feed and search for specific users or projects. Of course my engagement is going to be higher! It's basically an RSS feed with an article length limit.
BlueSky's algorithmic feeds are less good so far, but they're far more neutral and there's more transparency into how they work. Over time people have the ability to create new types of algorithmic feeds.
Not sure what the ratio is on BS, but it appears worse than old twitter. That would distort comparisons with X.
The first one says "Are you crazy? You can't outrun a bear!".
The second guy says "I don't have to outrun the bear. I only have to outrun you!" and takes off.
A large fraction of the people leaving X for Bluesky were OK with staying on Twitter when it was at the level of shit it was in 2021. All Bluesky needs to do is limit its shit level to that and it should do fine.
News at 11. Fake news at 11:30, on the other channel!