The problem with the turbo engines is they are way more expensive to do anything with and they come in expensive cars. BMW, Audi really being the only things that are 'fast'. Subaru, Kia, VW are all pretty much low-level performance. And then you have really expensive stuff like the Nissan GT-R.
Turbo engines have been around for a long time, they're nothing new. And they have always been part of the car scene. But again, the lower price options aren't really competitive, they were at least close in the 2000's.
And again, the Ford ECU has been out for two years and nobody has cracked it.