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The problem is that many people do in fact use emojis instead of words in the flow of text. It’s a super common idiom (think about how people use the eggplant emoji in texts). So you can’t just use emojis to duplicate words in a sentence or people will read it as the same word twice (or worse, two completely different words that break the sentence’s grammar).

That's exactly how I use them. I'll probably add a selector for "with Emojis | Plain text" on the website. So we can make everyone happy.

Adolf Loos would turn in his grave.