We chose it because it felt "right", giving us c++ performance, productivity when writing, and a feeling of cleanliness from its type system I had not experienced since ... Ocaml.
But what we did not expect was how great it was from a talent perspective. We started hiring at a time where lots of rust developers were being laid off crypto, and the caliber of candidates is just ... amazing. Rust devs enjoy working with the language, and you get a type of developer who likes producing good code, and is usually quite passionate about coding.
So, I understand rust jobs are not easy to get by, but being on the other side of the table, it's a wonderful talent magnet for our team, allowing us to hire great developers.