What kills me with that website is that an example version string is nowhere to be found. The same thing almost plagues the TrunkVer page (unless you realize that you are supposed to ignore the newlines in that gray intro box), except at the very bottom you can see a dogfooded TrunkVer of the spec page itself.

If you want your thing to be popular, make sure someone dumb like me skimming the marketing blurp can quickly understand what the thing looks like in the wild.