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Apart from Waterfox, the browsers they recommend are proprietary, looking up the owners of the website show a lobbying firm that has Google as their client.

> the owners of the website show a lobbying firm that has Google as their client.

Given that, their perversion has no limit: We stand for users’ right to choose

Against dark patterns and deceptive tactics

Members include... Chrome.

Literally the first thing anyone with knowledge above grandma* does is install Chrome (or for a few of us Firefox).

* sorry grandma!

Ok, the LinkedIn page does not even list who are behind this "organization".

This looks like a scam, anyone know more?

The Browser Choice Alliance