Ergo if everyone who hates mars man proclaims that the alternative to mars man website is “the next big thing” and “exploding in popularity” loudly and often enough, then maybe it will actually become popular outside the mars man bad crowd.
You know it’s manufactured when news outlets are comparing App Store download rankings of X and BlueSky. The new app versus the one that’s been around for nearly 20 years and already present on most devices it ever will be.
Meanwhile in the real world nobody has heard of BlueSky or really cares that people they’ll never interact with no longer get banned for being bigots on X.