It's quite funny that even 15 years after labeling UPF as such there's still a struggle to "officially" mark it as unhealthy and I don't understand why it should be challenged. I would think that most children growing up are being told that candy, fries and Gatorade aren't healthy foods. Most people I know consider E-numbers as dodgy ingredients.
As mentioned in the article there are statistics that under the UPF classifications people are way more unhealthy both physically and even mentally. Shouldn't that be enough? Now a new study is needed to benchmark UPF that is low in fat, sugar and salt. Basically against a product class that hardly exists. I mean nobody eats like that. Most people put extra salt on their food, the Mediterranean diet somewhat the gold standard in good yet healthy food contains tons of fat and various cuisines from the region have rather sugary desserts.
I'd be fine classifying UPF as unhealthy and calling it a day. If food businesses want to explore "healthy" UPFs they should probably do so and take the burden to re-classify it as healthy. This seems like a quite Kafka-esque endeavor.