Are those videos "worth watching"? Are videos of people playing video games "worth watching"? Are videos of people opening products and saying out loud the information written on the box and also easily accessible on the public internet "worth watching"?
I'm not happy about these developments, but that isn't a factor of much concern to the people driving and following these trends, it turns out.
It's been a long time since "quality" and "success" have been decoupled. Which is to say - I hope you like the taste of hats.