UpCounsel's Legal Marketplace Finds The Right Lawyer for the Job

The legal market is certainly open to disruption but one issue sprung to mind when reading the post.

I appreciate that personal vetting is something which you feel necessary to ensure a good service but what about the risk of opening yourself up to legal issues if an attorney you have vetted then provides negligent advice?

I would argue that personal vetting has created a duty of care which would not otherwise be present if you simply relied on the State Bar's database.

I imagine you have thought about this and the risk of the above is outweighed by your desire to ensure a good service but just something that sprung to my mind.

How is this different from what Avvo and RocketLawyer already do? There's another competitor, from a law school dropout that also launched to much traffic last year (I forgot what it was called).

What does this site/service do better than existing, established players?

What unique benefits does this site/service provide that the other sites do not?