Examples include basically any PaaS, IaaS, or any company that provides a mission-critical service to another company (B2B SaaS).
If you run a basic B2C CRUD app, maybe it’s not a big deal if you service goes down for 5 minutes. Unfortunately there are quite a few categories of companies where downtime simply isn’t tolerated by customers. (I operate a company with a “zero downtime” expectation from customers - it’s no joke, and I would never use any infrastructure abstraction layer other than AWS, GCP or Azure - preferably AWS us-east-1 because, well, if you know the joke…)