Because there is no reception underground. (Yes, this is changing, depending on the city. e.g. in London there is now free wifi at some stations, but not between stations.)
Also, some people, when a stranger takes a photo of the ad above their head, will mistakenly believe the stranger is taking a photo of them, and treat it as threatening behaviour.
There is a typo in your <title>: "aobut" should be "about".