Give it some time.

Bluesky will be old and busted, monetized and enshittified.

Then all of the "interesting" people will pioneer some new proprietary platform instead of building their own websites and DMing each other on Signal, though some might try the Fediverse again, only to abandon it because (like Lance Ulanoff) they couldn't find William Shatner there.

I'd love to be wrong about this, but we'll see.