I am not a fan of this writer. Firstly, TokyoFlash's watches which are "similar to reading an abacus or calculating Roman numerals" are just binary watches. Secondly, watches are amazing. Its not just about knowing the time when ever you need to by simply looking down, but its about the craftsmanship that goes into a well made watch. Its about the aesthetic pleasures of a beautiful piece of jewellery which unlike most, actually caries a function.
Watches might be evolving, but in the same way that forms of self expression are evolving. Nearly everyone wants something to set them apart, and some people use a completely un-ordinary watch to do so.