Photo of $211,223.04 in cash The Oatmeal raised for charity

> The entire modern TV media industry has learned how much money/fame can be earned from exploiting overblown controversy. It's the substance of about 90% of non-fiction TV shows these days.

Considering this case was largely dead-out-of-water and how easy the villainization was - the legal arguments was easily discredited and obviously flawed.

There's very little substance to be found here... or many lessons to be learned that aren't obvious to experienced internet denizens.

But what is on display is social media marketing at its finest and a perfect example of what modern entertainment has become.