The problem is that so much of maleness is stuff like the male libido, which is a bad, no good, horrible, terrible thing which one must be ashamed of and stigmatized for having. They call it “the male gaze” and try to root it out of the media.
Masculinity is porn, soldiers, guns, cars, savior fantasies, and suffering.
We will get a positive representation and celebration of masculinity at around the same time when a term like “toxic femininity” gets used as much as toxic masculinity does today.