I'm not sure the two are mutually exclusive there. Commercial doesn't negate committees (I've been involved in a fair few), and open source doesn't have to be a committee effort.

I blogged about the problem as I perceive it with existing efforts - they always touted themselves as 'the open source version' and most non-developers and non-technologists don't care about that.

They care if it's easy to use and has reached critical mass amongst their networks.