If people don’t read or understand the EULA, then it violates the spirit of the legislation (not to mention it’s plain shady). Consent must be voluntary (opt-in) and informed.
You can play these shenanigans with businesses, but I for one am happy such behaviour is illegal here when selling to consumers.
Anyway I’m all for outlawing the inclusion of predatory clauses in EULA but this is not one of this case.
People just want to have their cake and eat it to.