Chrome is not the problem. Chrome is not even a symptom.
The problem is that the world's largest search engine is also the world's largest ad distributor.
Chopping off tentacles like Android or Chrome does nothing to slay the two-headed beast.
The problem is that the world's largest search engine is also the world's largest ad distributor.
Chopping off tentacles like Android or Chrome does nothing to slay the two-headed beast.
Breaking off any chunk weakens the link between them and locks users into their ecosystem less. Rome wasn't built in a day, and monopolies aren't destroyed in one either.
Lets be real, no one needs to be "roped into" using Google search. People have Bing and Edge shoved down their throats and still use Chrome and Google...
Every single time a monopoly forms, people say "It's not a monopoly. They're just better than the others and nobody wants the competition." They never realize that's the textbook example of a monopoly.
Microsoft is worth almost double what Google/Alphabet is, has larger desktop operating market share than Chrome has browser market share, forces Edge and Bing down their users throats leveraging their operating system yet has far less traction. Surely MS should be able to outspend and outcompete because they're bigger and a monopolist as well, right?
For both search and ads, user data is what improves the quality and revenue earned. Microsoft, with its small percentage of search queries overall, doesn't have that data and could never get as good as Google in those markets.