Hiding shady or unexpected stuff in the TOS is illegal in the EU and other countries for example. So just because some companies behave amoral, that doesn’t mean we just have to accept hundreds of pages of legalese being able to dictate us.
Being somehow surprised they actually plan to do things with the data they have you gather is a bit weird.
That people suddenly wake up to the fact that they were dumb for providing labour for worthless virtual gifts doesn't magically allow them to claim it was abuse post-fact.
You can play these shenanigans with businesses, but I for one am happy such behaviour is illegal here when selling to consumers.
Anyway I’m all for outlawing the inclusion of predatory clauses in EULA but this is not one of this case.
People just want to have their cake and eat it to.