I was searching for a uniquely named company by exact name (think: verizon), and it was 80% of the way down the results page. Google knew exactly what I wanted to see and flooded my screen with alternatives who had paid them.
I have seen that so many times that I can scroll to the "correct" part of the Google search result page within 2 seconds without thinking.
Now that I write this down, I realized how horrible this is.