Google’s come a long way since PageRank + terms. Ancient doesn’t mean bad, but usually it means outdated and that’s the case here. Search algos are subsumed by learning models, our species can do better now.
I see search as encompassing at least two separate, but related, domains: information gathering/seeking (answering a question) and information retrieval (find the best matching document). I’m curious how LLMs can help with the later.