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I guess one very important part is that there are now pretty big companies which depend on Blender and have an interest in Blender's continued development.

Right, that's exactly what separates Blender from e.g. GIMP.

The more natural way for individuals is probably https://studio.blender.org/welcome/

2% is a pretty high rate. It's pretty standard for 1% of any userbase to contribute in any way (including through content) to it.

Not really, their aim is to reach a 2%, I think the current number is waaaaaay lower. Ton Roosendaal mentioned it during the Blender Conference 2024 Keynote

https://www.youtube.com/watch?v=VZ5022VaMmA&list=PLa1F2ddGya...