That is probably analogous to what happens in the American healthcare sector with physicians/hospitals/insurance carriers/pharma/etc. Each one padding their bills making it horrendously expensive for everyone at the end of the chain.
https://www.penguinrandomhouse.com/books/690632/weve-got-you...
It’s not even obvious to me that people don’t like the notion of sane, socialized healthcare. They’ve just been trained not to like the name.
One basic truism in business is that "Everybody wants a discount".