It always irks me when people, especially professional critics and reviewers, call it a matter of taste just because they can't spot the difference. It isn't. Personal preference is a matter of taste, but the difference in design quality between Samsung (or HTC, or Dell, etc) and Apple is objectively observable. Just like there is a clear difference between a TV set designed by Samsung and one by Bang & Olufsen or Loewe.
(Which is exactly why I believe Apple should stop suing second rate look-alikes. If people want to buy Samsung they were never potential Apple clients in the first place, and if Apple wants that market too they should just build products for it.)