Thanks for the effort —— our experiences the last two years trying to launch a product have shown me that successful email marketing is elusive.

I do have a genuine question though: who the hell does email marketing work on? I have yet to meet a single person, in and out of tech, who will admit to buying something because of emails like these.

I can’t decide if email marketing is in the bucket of “it must work or they wouldn’t be doing it”, or in the even larger bucket of “they have to be doing something to pretend they’re adding value to the company.”