It amazes me that we are turning our phones into better tracking systems than we've ever used on wild animals. Whether it's sound fingerprinting, gps, WiFi tracking, or now magnetic disturbance tracking, your phone's location services is getting so it can tell within a few feet where you are at all times. (By 2016 FCC regulations make it a requirement that all phones locate themselves within 100m or so)
This has amazing potential for startups. If your phone knows you are at the gym, it can start your workout routine. If you are at the library, it can decrease the ringer volume. Now with inter-building location ramping up, the opportunities will only increase.
On a related note, this information can be requested by law enforcement without a warrant. Last year cell carriers handled over a million such requests. http://www.nytimes.com/2012/07/09/us/cell-carriers-see-uptic...
People wearing little electronic devices that allow law enforcement to determine their position and travel patterns over any period of time just by filling out a form and without a warrant. If you had told me 20 years ago this is where we'd be, I would have called you a paranoid nut-job.