Cheerleading Became Acrobatic, Dangerous and Popular
nytimes.com
nytimes.com
I have seen a couple of cheer leading movies where doing dangerous things in tournaments was seen as something good. Based on this rather limited experience I think there is an organizational problem in that sport for sure.
"Critics like Matt Stoller, an antitrust expert and the research director of the American Economic Liberties Project, claim that the cheer giant is a monopolist whose dominance in its area rivals that of Google in tech and has had negative impacts for participants and their families. "
Stoller’s their tool of choice, pun entirely intended