If Chrome was not owned by an ad company, the owners of chrome would push for instead of against privacy protections (see: firefox, safari).
The browser monopoly, which Chrome sells at a loss, enables the ad company. This is the problem.
Chromium does not get features Chrome does not need from Google. So anything against ads does not get upstreamed to Chromium.
Chrome also is a major browser vendor, whereas kiwibrowser and opera are not, which means the standards boards listen to them more. If those seats were not owned by an ad company, standards would likely be different.