But it is often used for block storage in datacenters. Using it for anything else is going to be hard, as it is incompatible with TCP.
The problem with not using TCP is the same thing HOMA will face - anything already speaks TCP, nearly all potential hires know TCP and most problems you have with TCP have been solved by smart engineers already. Hardware is also easily available. Once you drop all those advantages, either your scale or your gains need to be massive to make that investment worth it, which is why TCP replacements are so rare outside of FAANG.