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Not like HuffPo has some secret monetisation strategy, do they? Aren't they running online ads like most other news sites?

Could you have more accurately finished "even if most people don't care for content of value" or "even if they use more staff, resources and care to produce it"?

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Yes, similar monetization strategy but dramatically lower cost structure...and "value" in this case is subjective.

By the way, I just looked at Google Trends and it now looks like HuffPo is driving 3-4x more traffic than WaPo. In 2008 it was much closer to parity.

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