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because it's not centralized and you can self host it.

if everyone is in practice using the same instance, they can just un-decentralize it at any moment they want, though

> They have 0 incentive to be "good"

Yes they do.

X has shown the more trusted and safe your platform is the better it is for advertisers and your bottom line.

Why would I want to be on a platform that is friendly to advertisers?

Ads are the only price most users are willing to pay.

I don't like Bluesky because I feel it's a whole lot of pointless Not Invented Here vs. improving on ActivityPub, but it is still far more resistant to that than X/Twitter because people can migrate more easily.