The name wouldn’t necessarily stay if we succeed in our goals and formally specify a protocol, but for now it hasn’t really been much of a barrier in terms of interest or experimental deployments.
I think it's probably too late to change at this point, and changing it would probably not help in the ways you think. Just look at the freenet/hyphanet retroactive name change debacle by the original developer, for example, and how it has caused needless confusion and churn in that community.
If it was super successful, would people even need to know what it is (like people don't know what BGP is)?