Yeah - once you're on the plane there's really no need for your image, because you're virtually guaranteed to be in the seat you're assigned to (especially in business class and above), at least until you've taken off.

BA actually issue their senior cabin crew with iPads, both to digitise various pieces of paperwork but also to allow them to get more direct access to things like seating plans and passenger manifests, allowing them to welcome people by name, etc etc.

Yeah, of course. I wasn't shocked that they could find my name, only that they would -- that doesn't happen in steerage.