Coca-Cola's annual Christmas commercial this year is AI-generated

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5 points·amrrs··8 comments

There's no details just a few seconds of a basic Christmas cola drink commercial. Might be true, but it's so default it might as well be a reuse of an old commercial.

There's a UK store commercial that looks to me to use ML based generation of gingerbread houses. But I haven't inspected it - if businesses are adopting it I wonder at what level?

Do the buyers know it's "AI" do they care? Is it a selling point? Do the public have more or less positive sentiment towards businesses using machine-generation for their brainwashing content?

I sincerely don't think people care. Coca Cola doesn't care either. It was cheaper for them to create, and they can now use those funds for more dispersal of the ad it self. They are just trying to get people within the first 2 seconds to think about Coke.

And, I guess, they get the extra attention for using AI -- we're talking about it here.

Yes it's AI generated, at around 0:09 you can see "Created by Real Magic AI" on the bottom-left.

There are other giveaways:

- the polar bears move very unnaturally

- the semis don't obey perspective and are clearly just static images (with spinning wheels) sliding across the scenery

- the smiling girl and woman look "off," with unnatural smiles

- the Coke bottles move weirdly in peoples' hands, sliding up and down

- the whole thing looks like AI dogshit

The santa on the side of the semi moves as well, a bit unnaturally at that.

More info: https://www.adweek.com/brand-marketing/behind-the-scenes-of-...

Serving ice cold Coca-Cola in winter is a fantastic idea.

No big loss. Advertising is a science, not an art.

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