” albeit at much lower rates than before.
From January to September 2024, marketing intelligence platform MediaRadar found that these brands collectively spent less than $3.3 million on X. This is a 98% year-over-year drop from the $170 million spent during the same period in 2023.”
3m is nothing.
Well, the whole deal here is that it isn't nothing, actually. You certainly get how those massive corporations stopping their boycott to X is relevant, right?