It did though? You don't need a banner for actually legitimate use (session Cookie, settings, etc)
The things they're calling legitimate use just isn't, which is why they need banners.
The things they're calling legitimate use just isn't, which is why they need banners.
There are some analytics companies out there that advertise cookieless analytics, but they are either a) too simple for enterprise or b) a much, much worse privacy and compliance risk.
It's admittedly sound advice to create a banner for such a usecase however, as sanitizing all user data from these events is hard to guarantee, and you'd have to do just that to keep it legal
Many times, the user IP, which is considered PII, is stored in various servers/routers log that you have no access to...
It's especially tragic because Google serves you countless factually incorrect articles if you search for gdpr, which doesn't help with this endless amount of confusion.
You might be interested to know that an IP address isn't actually PII, because that's a concept of California privacy regulation and they don't care about them
https://techgdpr.com/blog/difference-between-pii-and-persona...
It's a different story for gdprs personal data however. Because there are individuals with static IPs - which makes it possible to link these IP addresses to individuals. If you could only omit these, you could technically use ipadresses however you want too. But I admit that that's kinda unrealistic ( • ‿ • )
When it comes to processing other people's data you don't get to do whatever you want.
Maybe try running a website without analytics before throwing a tantrum.
Funny example: If they chose not to accept your spying cookies you get to set a cookie to store that choice.
Do targeted ads increase the amount of personal data that needs to be stored and processed and the number of entities that will access it? Yes they do. Are they required for the site to serve its stated purpose? No, unless the site is marketing itself as literally a curated stream of targeted ads. So they require informed and revokable consent (i.e. opt-in). Even if you think they're beneficial to the user.
It's not about what's beneficial. It's about what's required. That's why most sites try to group services by categories like "functional", "analytics", etc. If you want to embed a Google Maps view to help people find your physical store, that's beneficial but still requires consent because it shares their data with a third party (i.e. Google) when the browser loads that map. Of course in this case you don't even need a banner, you could just have a placeholder (often called "content blocker") instead of the map with the option to consent to loading the map and storing that decision so the user doesn't have to see the placeholder again.